HQ

Co-Founder

Christina Nowak

Christina Nowak is a high-stakes strategist with over 15 years at the frontier of creative technology, having architected growth for global icons like RED Digital Cinema and Ncam Technologies. As the brainchild behind the largest virtual production show and a key driver of international expansion for real-time camera tracking and ICVFX workflows, she led the £72M launch of Studio Ulster, positioning it as a national hub for innovation.

A Tech Women 100 nominee, BAFTA Connect member, and SMPTE UK Board Member, Christina balances commercial prowess with a deep commitment to systemic change. Her leadership extends into high-level policy and research as a Strategic Advisory Board Member for the AHRC/UKRI Reframe: EDI Virtual Production initiative. In this capacity, she provides critical sector insight to academic and government partners on skills, inclusion, and future workforce frameworks across emerging creative technologies.

Co-Founder

Catherine Crawley

Catherine Crawley has spent over three decades navigating the evolving landscapes of media, marketing, and digital content.

Having served as the first Studio Manager for Dave Stewart and Paul Allen’s The Hospital Club, followed by a successful tenure in the post-production sector at Resolution and Air Post Production contributing to major TV credits such as Big Brother, Wife Swap, and Pet Rescue.

Catherine led global marketing at Cooke Optics, more recently, she has collaborated as a marketing consultant with the virtual production masters at Lux Machina, supporting the teams behind high-profile projects like The Mandalorian, Barbie, Megalopolis, and Masters of the Air. Her current work includes international business development for the Belfast-based transmedia studio Atelier 11.

The LA Chapter

Carin Mazaira

Carin Mazaira is a strategic marketing professional with nearly a decade of experience at the intersection of media, entertainment, and technology. As an independent Marketing Specialist, she partners with brands including Volinga, AI on the Lot, and the Entertainment Technology Center to deliver integrated campaigns, experiences, and events connecting creative communities with emerging tools. Previously, she served as Marketing Manager at Leica Geosystems, driving awareness for LiDAR solutions in film and television, and led virtual production campaigns at Disguise. At Netflix and Powster, she developed co-branded initiatives and digital campaigns generating nearly 100 million page views.

LB Bunch

LB Bunch is a director, producer, and virtual production professional based in Los Angeles. Within the world of virtual production, she works as an LED operator and supervisor, Unreal Engine environment artist, and leverages real-time animation tools in Unreal Engine to support cinematic workflows. She previously spent two years on faculty at Florida State University’s film school, where she taught virtual production and Unreal Engine cinematics. Now a full-time freelancer, LB balances professional work on stages across the U.S. with her own creative projects as a filmmaker.

Ames O'Connor

Ames O'Connor (they/them) is a Los Angeles–based producer, storyteller, and educator with extensive experience across live events, film, and immersive media. Current work includes serving as Assistant Director at South Coast Repertory and Event Producer for AILA, handling creative production at the intersection of art and technology. Their past work includes Senior Producer at Lux Machina on major projects such as Rolling Loud and HBO’s Emmy-nominated The Rehearsal (Season 2); Director of Growth at XR Studios, leading commercial and brand campaigns for clients including ABC/Disney and Live Nation; and Co-Founder of The Omnivores, an immersive multimedia company. As an experienced educator, they’ve guest lectured at Carnegie Mellon’s ETC program and several Midwestern universities. As a union actor, they have performed for live audiences in the thousands.

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